Break Into Blogging

The step-by-step beginner's guide to blogging like a boss

Enroll now

Remember that one really cool girl in high school? Not the mean one. The one that was actually really nice. But you were just not cool enough to hang out with her. That one.

Who's your blogger equivalent?

Do you utterly idolize one of those bloggers? The perfect ones with beautiful sites and raving fans?

Do you want to BE one of those bloggers?

Do you know how?

Have you ever wondered...

How people get their sites to look like that?

How to get people to care about your stuff?

How those other bloggers just seem to know how?

I used to wonder that too...

Picture this. You've got a fabulous website full of devoted fans ready to listen to your every word.

You're a blogger.

You do not need to be a web designer to have that beautiful blog. And you do not need to have an MBA to promote it.

You just need to know how.

You can have a beautiful website that people love.

You can grow your email list and have people listen to what you have to say.

You can get your words out there onto the internet and give people value based on what YOU know.

You can blog.


Go from beginner blogger to total boss.

Break Into Blogging is a total blogging package that helps you become that blogger.

Break Into Blogging will show you how to launch, maintain, and grow your blog in 12 Modules of blogging goodness.

Here’s a little secret. Top bloggers don’t have super secret powers granted by the universe.

What they do have is know-how.

They know what tools to use and how to use them.

Break Into Blogging gets those tools in your hands and gives you the step-by-step guide to show you how to use them.

So what the heck are you getting in Break Into Blogging?

Fair question.

Break Into Blogging has 12 Modules so that you can learn to blog the right way.

Module One: Blog basics

Start from Day One and get your blog set up the right way.

Uncover the basic structure and elements of a successful blog.

Get the exact step-by-step guide that I use before, during, and after creating every single piece of content and discover all of the tools that I use to get it done.

Take a tour of the Wordpress admin area and learn how to control your blog from behind the curtain.

Learn exactly how and why to get organized with your blog from Day One and get my absolute top organizational tips and (free) tools.

Get Google Analytics for free and learn how to stalk your blog with all the basic Google Analytics features.

Module Two: Branding your blog

Learn why branding is so important and what it entails (it's more than buying a cool logo).

Get the tools to help you brand your blog.

Learn why consistency is supremely important.

Discover all the places where you need to be displaying your brand, beyond your blog.

Create your own blog brand using bonus resources.

Module Three: Picking a host and installing Wordpress.ORG

Discover why it's so important that you use the right host AND be on Wordpress.ORG (if you're on Wordpress.COM, you have taken a wrong turn, my friend).

Learn exactly how to pick a host, install Wordpress, and get the foundation of your blog in place

Module Four: Picking and customizing an awesome theme

Learn what to look for in a great theme.

Get my exact method for finding tons of themes you love, narrowing them down, and picking the perfect one.

Laugh at me as I struggle to NOT change my theme every other Tuesday (I love a good theme).

Watch tech trainings on theme installation and customization (and do it with zero coding...phew!).

Module Five: Plugging in some plugins

Learn how to use plugins to add great extra (and essential) features to your blog.

Get specific examples of actual plugins in a variety of areas including opt-ins, social sharing, SEO, photography, widgets, viral giveaways, and more.

Watch tech trainings on plugin installation.

Watch tech trainings on specific plugins to use for your blog--not only will I tell you which ones to use, I'll show you how to use them.

Module Six: Creating your content

Learn how to consistently come up with great content ideas.

Get my exact step-by-step guide for what to do before and after you post.

Discover the best formulas for titling your blog posts.

Learn how to effectively use links and graphics in your posts.

Module Seven: Crafting content upgrades

Discover what a content upgrade is, the different types of content upgrades, and why content upgrades are my best list-building tool.

Learn how to create useful (and gorgeous!) content upgrades that give value to your readers.

Learn how and why to create a resource library.

Watch tech trainings on my favorite content upgrade creation tools.

Module Eight: Designing blog and social media graphics

Learn what types of graphics you need for your brand.

Discover the top tools I use to create my own graphics (hint: you do not need to know Photoshop and you do not need to hire it out...and believe me, I have the design skills of a drunken squirrel).

Watch tech trainings on my favorite graphic creation tools.

Module Nine: Developing, growing, and maintaining your email list

Learn why an email list is so absolutely essential to your blog.

Discover the basic email list dos and don'ts.

Get specific examples of what types of emails you should be sending (and what types you shouldn't).

Watch tech trainings on how to use my favorite email tools

Module Ten: Opt in to opt-ins

Learn exactly how to use opt-ins to attract subscribers and grow your blog.

Get actual examples of different types of opt-ins.

Learn my absolute #1 opt-in rule.

Discover my three types of opt-ins (and why you should not be using the first one).

Get actual examples of opt-in copy to use on your own opt-ins.

Discover different tools that you can use to create your opt-ins.

Watch tech trainings on different opt-in creation tools.

Module Eleven: Landing your landing pages

Learn what a landing page is and why they’re so useful.

See actual examples of real landing pages.

Discover my all-time favorite tool for landing page creation.

Watch a tech training on my favorite landing page tool.

Module Twelve: Socializing on social media

Learn how to craft a winning profile on Facebook, Twitter, Instagram, and Pinterest.

Get strategies to gain followers and convert those followers into traffic.

Learn how to automate your social media accounts.

Watch tech trainings on automation tools.

"But wait, there's more!"

(But imagine I have a cool game show host voice when I say that).

BIB is filled with downloadable bonuses. Checklists, worksheets, resource's all in there to help you think through the strategy and figure out the how.

Still more bonuses!

You're getting a 14-day free trial of my FAVORITE social media tool, Meet Edgar! Edgar would love to meet you (hint: he's an octopus)!

You're getting a copy of my Ultimate List-Building Checklist, including every step I took to gain 1000 subscribers in 35 days.

You're getting a copy of Pinteresting Strategies, my complete guide to all things Pinterest.

Pretty good deal, yes?

So, 12 Modules + video tech trainings + downloads + bonuses?! Yes indeed!


You can wait to enroll in Break Into Blogging. But you'll be wasting a chunk of your paycheck for delaying.

Break Into Blogging goes up in price on February 15.

So don't delay. Save some money for better things.

Like pretty day planners and glittery cocktails (can you tell where my money goes??).

(You'll be poppin' bottles once you're a rockstar blogger!)

Invest in your blog for $247.

It's the price of...something else that costs $247.


"I'm ready to enroll(!!)"

So what the heck happens when you become a Break Into Blogging student during the pre-sale?

Let me tell you:

You'll save $$$ just for buying during the pre-sale. Woot!

As soon as you purchase, you'll get an email confirmation and a welcome packet. No waiting.

(I'll be like "Hey there, new friend!!)

On February 15, 2017 you will receive another email with access information for the entire course. Modules 1-12, plus all bonuses, will be ready and waiting for you!

(More emails from me!)

After February 15, you can go as fast or as slow as you want, it's up to you!

And you will have lifetime access to the course!

(Real deal screenshot right here)

Test Break Into Blogging for 30 days, and if you don't love it, I'll buy it back from you.

You've got the Love it or Leave it Promise

Just email me within 30 days of purchase and you'll receive a full refund, no questions asked.

The "how" can't stop you anymore.

You've got a step-by-step guide to show you the way to blog.

You've got step-by-step lessons that walk you through the entire process.

You've got tech trainings where I actually share my screen so you can see EXACTLY how I do it.

You've got downloadable worksheets with pretty colors to help you get it done.

You can totally do this.

You've got good ideas. You just need to know how.


Break Into Blogging is perfect for total beginners.

If you have no tech background and no business experience, then BIB is for you.

So who's the brains behind this operation?

Your Instructor


Hi, I'm Becca. I'm here to help you become a better blogger. If you have a good idea for a blog, not knowing things like how to set up opt-in forms and what the heck a rich pin on Pinterest is should not be holding you back. I spent a long time figuring these things out on my own, and I came out the other side a better blogger. I can help you achieve the same result, but with a lot less time spent wandering helplessly around the Internet. Let's work together and make your blog great!

When I first started blogging I had no. clue. what I was doing.

I mean really, none. I didn’t even know enough to know that I didn’t know.

I thought blogging was just about...blogging. I had no idea that you were supposed to have an email list, a brand, plugins (what the heck is a plugin?), or specific kinds of social media accounts.

When I started, I thought of a name in 5 minutes (that I then changed less than a month later), drafted a post while sitting in a random coffee shop in Europe, and hit publish. My theme? Selected because it was free. My plugins? Non-existent because I didn’t even have the right version of Wordpress. My brand? Whatever I randomly clicked on...and clipart. My readers? Like...10, I think?

The “just randomly do stuff with no tools and no strategy” strategy did not work.

At some point I realized that I actually liked blogging. And I wanted to make this thing happen. And once I started to learn, I realized that not only did I like blogging, but I liked the business of blogging. The strategy. The tools. The successes.

But it took a long time. I had no master strategy. I took things as they came. I would randomly come across an article about blog graphics on Twitter. So then I would decide that I needed some blog graphics and would spend hours Googling things and trying to make random tools work for me.

The results? A subscriber here, a good article there. But nothing consistent. And nothing great.

At some point, I wised up. I realized that I couldn’t just do whatever arbitrary “blog thing” I happened to stumble upon that day. I needed tools, I needed to know how to use them, and I needed a strategy.

I started keeping a comprehensive list of everything that I needed to do to succeed, what tools I needed to do it, and how to make it happen. That list turned into a system and a strategy.

That’s how Break Into Blogging was born.

It did not happen overnight. I cannot tell you a story about how I implemented one particular thing and then saw 1000 subscribers overnight (although I did once get 554 in a week from an accidentally viral giveaway). But aside from the Accidental Giveaway of 2016, my subscribers went up slowly but surely as I developed my system and my strategy. And so did the rest of my blog.

So what’s up now? My blog and I are in a happy place. Is it perfect? Of course not. Do I still work on it? Pretty much every day. But it’s growing, it’s thriving, and I love it.

Break Into Blogging will teach you the system and the strategy that took me all that time to develop.

It will put it all in one place (no more late nights perfecting your Google Ninja Skills).

And most importantly, it will teach you to make your OWN system and your OWN strategy for your OWN blog.

Complete Break Into Blogging and you'll be able to launch your blog, take on the tech, master the promotions, and turn your readers into devoted followers.

Do it all.

Build your beautiful blog.

Add a ton of cool features.

Grow your email list.

Promote like a pro.

Master social media.

All that blogging stuff.

Frequently Asked Questions

I've been blogging for [X amount of time]. Is this course for me?
If you have never blogged before, this course is for you. If you just started a blog recently and feel like you got off on the wrong foot and want to rebuild, this course is for you. Even if you've been blogging for a while, but feel like you never learned the right tools for success, you may like Break Into Blogging. Review the curriculum and see what's up. If you feel like you know 95% of it, then you can pass on this course. But if half the words in there sound like they're in Greek, then you're probably in the right place.
I have no tech experience, can I take this course?
Yep! If you have a computer and can get onto the internet, you can take this course. Now, will everything be a piece of cake and take you 30 seconds? I wish. But I will show you step-by-step how to do it, with videos.
Can I take this course if I'm not on Wordpress?
No, sorry. Nothing at all against any of the other platforms, but Wordpress is what I know and Wordpress is what I teach. Some of what is in the course will work on other platforms, but a significant portion will not. I cannot give advice on non-Wordpress blogs.
How many new subscribers will I get?
I am not guaranteeing any amount of new subscribers, new traffic, or anything else. Every single blog is different. I could start a new blog tomorrow, do everything exactly the same, and end up with totally different results. I wish I could wave my magic wand and grant you 1000 subscribers, but it's not in my long list of magic powers. But what I can do is tell you exactly what I did and how I did it.
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish. Want to plow through in 2 days? Go for it. Want to take 3 months? You can do that too.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. If six months from now you can't remember how to create a landing page, just head back over here and watch the Tech Training again. And if you're sitting here right now thinking that you have no idea what a landing page even is--don't worry. It's covered in Break Into Blogging.
What if I am unhappy with the course?
I want everyone to be fully satisfied with this course. If you are unsatisfied with your purchase, contact me in the first 30 days after purchase and I will give you a full refund.

Break Into Blogging is available for purchase NOW and all course materials will be available on February 15, 2017.

Pre-sale pricing: You are eligible to purchase Break Into Blogging TODAY for the pre-sale price of $247. The price will increase at midnight on February 15 (CST).

Do not wait. Purchase now and save $$$!

Are you ready to break into blogging??

Get started now!